Ìtura — Loose Curly, 3A–3B

Ìtura is a Yoruba word for ease: comfort, being unbothered, a weight lifted. It is the softest idea in the language and, fittingly, the softest curl we make.

We gave it to the loosest point on the spectrum because the two describe each other. Ìtura is a relaxed, open S that falls the way your hair does on a good wash day, only fuller and longer. Nothing about it is worked or forced. That is the whole point of the name.

Coil size 10mm · Pattern S · Matches 3A–3B · 100% Remy, cuticle-aligned.

The pattern is light enough to swing and move rather than hold tight, so definition comes without a fight. Humidity lifts it into softness instead of frizz. This is your loose curl extended, not a different texture laid over it, and that is exactly why it disappears into 3A–3B hair.

It is matched to 3A–3B hair that wants length and body while staying itself. Measured straight, it sits about 1 to 2 inches shorter once it curls up, so pick your length with that in mind. A looser pattern lies flatter than a coil, so most installs use 3 sets for full length, 3 to 4 for maximum fullness.

Wear it heat-free, treat it like your own, and it lasts for years. Between two rows on the spectrum? The tighter one blends into more, and the 60-second quiz settles it. Either way the Match Promise stands: if it doesn't blend, exchange it within 30 days.